About me Image

Ariel Fleurimond

Instructional Designer/Faculty Development Specialist/Educator/Artist

I am currently an administrator (Instructional Designer in Curriculum and Instruction) for Columbia University. In addition to that, I am also the CCO of Joaris Group LLC, which is a design agency based in New York that specializes in various design services (web design, web development, and computer-based art). It is important to note that Joaris Group LLC has also had the pleasure of working with talented freelancers along the way. Because I am the founder of Joaris Group, much of my freelance work and small business endeavors are credited under my company's name. I have a lot of passions and over the course of the past 15 years, I have had the opportunity to work on awesome projects that vary in scope and specialty. As a result, this portfolio will contain several samples that I am proud of but span across different fields. Currently, my primary focus involves adult education and instructional design, but I still work on developing my other talents and I am always on the lookout for projects that are just as rewarding as my day job.



  • Present

    Columbia University (Doctor of Education. Ed.D)

    Doctoral Student - Instructional Technology and Media (CMLTD)

    I am a doctoral student and researcher at Columbia University’s Teachers College. My doctoral research is in instructional technology and media, with a focus on faculty development and teacher education. Other themes and topics that appear in my work include learning sciences, learning development and instructional design.

  • 2012 - 2014

    Adelphi University

    M.Ed - Educational Technology

    3.99 GPA

    Received research day award for Outstanding Graduate Presentation in the Arts for Open [Art] Education.

  • 2009-2011

    Adelphi University

    M.A.Ed. Art Education

    4.0 GPA

    Received N.Y.S. Teacher Certification (Visual Arts K-12)NAEA Selection for Seattle conference presentation for chapter: "Digital Age for Art: Technology’s Effects on U-curve & Artistic Development".

  • 2005-2009

    New York University

    B.S. - Psychology, Double Minor in Education and Computer Programming/Applications

    Received Dean's List 2008 designation: Honor designated to students who maintain a minimum of a 3.65 GPA for a 9-month period while enrolled as a full time student at New York University. Awarded in May 2008, by Dean Matthew Santirocco.


  • March 2015 - Present

    Columbia University

    Instructional Designer (Formerly Faculty Development Specialist, Course Developer)

    As an administrative officer of Columbia University, duties for my position focus on the following:

    • Instructional design duties:
      • Produce course outcomes and clearly articulate course objectives, requirements and assessment criteria.
      • Apply instructional approach(es) appropriate for targeted course outcomes and requirements.
      • Prepare an instructional content mix that is appropriate for pedagogical aims and that fully leverages affordances of the face-to-face, online, and blended context.
      • Employ educational technologies (native to the department platform or ancillary) to support approach and content mix.
      • Develop the course map or activity path (the course "design theory").
      • Schedule the major milestones of course production and assign team roles/responsibilities
      • Deliver the course syllabus, schedule and instructional design "blueprint." Provide support and guidance to the Assistant Instructional Designers
    • Project oversight duties:
      • Oversee the course development project to make sure that the work of course development toward project milestones maintains the integrity of the initial design blueprint
      • Participates in course authentication and approves final versions for readiness to "go live"
      • Ensures the timely and successful launch of high quality courses
    • Course assessment duties:
      • Oversee the roll-out of the course pilot and related assessment plans
      • Assist faculty in considering and implementing in-flight changes to pilot version courses
      • Review course analytics on a regular cycle to assess course design theories as they play out over time, to identify creative solutions for course improvements, and to recommend need for revision (re-entry into the development cycle)

  • September 2014 - March 2015

    Columbia University

    Course Developer

    • Manage content development
      • Works with designers, faculty, and other online team members to develop and adapt content toward the goals and instructional objectives of the course.
      • Writes original content, like course narrative, instructor biographies, course communications, instruction lines, etc.
      • Assists with the production of lecture content and other media.
      • Reviews and approves appropriateness, sequencing, packaging and flow of all course content including text, media, interactive) for intended audience and instructional intent.
      • Assures copyright compliance on all digital content and registers all content with the library e-reserves.
    • Project Management
      • Coordinates the work of editorial, design and production teams toward weekly project milestones.
      • Meticulously records and reports on work through project
      • management/tracking software to inform SCE Online team members and stakeholders on the progress of all aspects of content, feature, functionality development.
      • Oversees course finishing and authentication and obtains final approvals from faculty and lead designer.
      • Ensures the timely and successful launch of high quality courses.
    • Support continuous improvement
      • Oversees style guide, template creation and policy development.
      • Thinks critically about workflow and practice and identifies creative solutions for process improvements.

  • May 2013 - August 2015

    Adelphi University

    Faculty Development Specialist

    • Provided direction for instructional and curriculum design for faculty.
    • Coordinated online and distance learning course development in pilot programs.
    • Redesigned the hybrid and online teaching and learning seminars for faculty development.
    • Provided pedagogical consultation, instructional design support, and individual support needed to develop successful and effective courses.
    • Drafted rubrics for online instruction.
    • Created intake forms and proposed policy for online and distance learning development procedures.
    • Coordinated all university-wide requests for distance learning course development.
    • Produced and managed project timelines for course launches.
    • Managed and maintained department website in the university’s WordPress infrastructure.
    • Trained faculty in using educational technology (setting up/designing WordPress, blogs, discussion forums, etc.) in tandem with best practices for both online and traditional delivery.

  • 2006-2009

    Island Def Jam, NYC

    Freelance Web Graphic Designer

  • September 2006 - August 2012

    Nassau County Charter School/Uniondale Public School/Job Path

    Teacher/Substitute teacher/Tutor

    Served the role of substitute and full-time teacher in grades K-12; Writing Center Peer Tutor; tutor and educational researcher since 2006.

  • August 2012-May 2013

    Adelphi University

    Graduate Assistant for Faculty Center


Prior to my current position (instructional designer/faculty development specialist), I have been a course developer, mentor, tutor, professional vector illustrator, graphic designer, web designer, development specialist & instructional designer. I am also a NYS certified K-12 art educator and I have taught in Long Island school districts as a per diem, part-time and full-time teacher.



    • Team Leadership Certification

      Dale Carnegie: Coaching for Improved Performance

      New York

    • Leadership Certification

      Dale Carnegie; Step up to Leadership

      New York

    • Certification: NYS Initial Teacher Certification

      Visual Art (K-12)

      New York

    • New York University

      Dean's List

      New York, NY


    Depending on my administrative and research workload, I can make myself available for freelance/collaborative projects. Please feel free to reach out if you have an inquiry.


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